The National Bank of Commerce (NBC) has launched a new campaign geared towards attracting the youth to build the culture of saving.Dubbed ‘Vijana Leo na Kesho’ -- literally meaning, Youth, Today and Tomorrow -- the financial management campaign targets secondary school students.
“We want the youth to understand the importance of saving for their future,” the bank’s managing director, Ms Mizinga Melu, said while launching the campaign at Dar es Salaam’s Benjamin Mkapa Secondary School yesterday.
Under the campaign, youth will be provided with the right information and education about financial management skills. The skills, she said, should enable them to make the right financial decisions in their daily lives.
Earlier, the deputy permanent secretary in the ministry of Information, Youth, Culture and Sports, Prof Elisante Ole Gabriel, commended the bank for the initiative.
“This campaign supplements the government’s efforts in educating the youth on financial discipline. This needs to be embraced by other institutions,” he said.
He said for its part the government has set aside Sh6.1 billion in its 2013/2014 financial year that will specifically be given out as loans to youth groups.
The NBC head of marketing, communication and corporate affairs, Ms Mwinda Mfugale, said under the campaign, the bank targets to reach 6,000 students across the country.
She underscored that the bank’s corporate social responsibility programmes focus on three issues of financial literacy, life skills and entrepreneurship skills.
She underscored that the bank’s corporate social responsibility programmes focus on three issues of financial literacy, life skills and entrepreneurship skills.
Source: The Daily News, reported from Dar es Salaam, Tanzania
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