Barclays embarks on deposit mobilisation drive

Increase awareness coupled with improved business environment on financial services is the reason behind the enlarged investments in the banking industry.

This was unveiled in Dar es Salaam by Mr Samuel Mkuyu, the Barclays Bank’s Head of Retail Products, Channels and Analytics at the launch of Maisha bomba with Barclays Golden Briefcase campaign to its customers.

The increased number of banks and financial institutions in the country to 51 according to the Bank of Tanzania (BoT) statistics is a positive sign of the improved business climate which is creating healthy competitions as well as improved financial services.

Similarly, the available data show that about 15 per cent of Tanzanians have access to various financial services in the country. 

“It is in the same business environment that Barclays bank with more than 110,000 clients, 22 branches and 41 ATM s located strategically countrywide, is providing a range of products to ensure highest customers contentment,” he said.

During the three-month campaign in which the grand price winner will walk away with 10/-, Barclays bank will mobilise customers to win different prizes on a monthly basis. 

“Upon depositing and maintaining the threshold, the new and existing customer will enter into a draw where 13 customers will get varied prizes including iPads, shopping vouchers worth 200,000/-, washing machines and home theatres,” he said.

The Barclays’ Acting Consumer banking director, Mr Musa Kitoi, said the entry was open to retail customers, both existing and prospective having deposits accounts with the financial facility. 

The eligible customers are supposed to have at least 500,000/- in their account.
Source: The Daily News, www.dailynews.co.tz, reported from Dar es Salaam
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