Precision Air, Azam Products and
University of Dar es Salaam are among top 20 of the country’s consumer
super brands for 2013, according to the London based research firm, The
Centre for Brand Analysis (TCBA).
Others in the list are
Kilimanjaro Drinking Water, Chai Bora, Panadol, Foma Gold, and
Kilimanjaro Music Award.
The Project Director for Superbrands
East Africa, Mr Jawad Jaffer, said in difficult global economic times a
strong brand provides businesses with powerful advantage over rivals.
“As such all the brands rated highly by both the experts and consumers
we surveyed should be delighted that their reputation might provide them
with a vital foundation in which to outperform the market,” he said.
On top of the list are two media houses
ITV and Cloud FM beating international icon brand such as Coca Cola.
The
list was computed following a detailed research process overseen by
TCBA after incorporated views of both a council and over 600 consumers
in a bid to seek and identify the nation’s strongest brands.
This approach was coupled with the
judgment of the Independent Council of Marketing experts which makes
this year’s exercise very exciting once again.
Source: The Daily News, www.dailynews.co.tz, reported from Dar es Salaam
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