Tanzania will next month start a tourism marketing campaign targeting
UK and
thousands of people attending
Olympics in London as the country seeks to lock-in its biggest tourism industry
source market of Europe.
It will be in the form of
Tanzania's tourist attractions from next month being branded on large vehicles
in London to sell the sector in the United Kingdom as a way to advertise the
tourism offerings during the Olympic season and beyond.
The UK based company run by Tanzanians living in the country, Serengeti
Freight Forwarders, say they were doing
it out of patriotism and expects to penetrate UK and other European markets.
The Managing Director of Serengeti Freight Forwaders Mr Chris
Lukosi told the 'Daily News' yesterday
that they have already got the finances to get the vehicles and they would be
on London, Manchester and Birmingham roads soon.
"We expect to scale up Tanzania's tourism through this initiative
for all TANAPA parks because there is
sometimes a misconception over which tourist attractions belong where," he
said.
The Serengeti Freight boss said
the vehicles would also target thousands
of visitors attending the London
Olympics competitions which start this Friday
until mid August.
Europe accounts for many
tourists visiting Tanzania every
year. Tourism industry is among the biggest foreign exchange earners. Tanzania traditionally depended on the use of
documentaries, flyers, tourism and trade exhibitions and bill boards.
The company deals with all types of cargo from small saloon cars to
containers to earth moving machinery through the use of large number of
shippers.
Tanzania holds a comparative advantage of earning more in international
tourism receipts per visitor, according the World Travel and Tourism Council.
Source: The Daily News, http://www.dailynews.co.tz,
reported by Orton Kiishweko
0 comments :
Post a Comment