Coca Cola Kwanza plans to invest 50 million US dollars (about 75bn/-)
in machinery, human resources and distribution network to maximally tap the
country’s growing market.
“We are looking forward to a fantastic 2012 year in our business in Tanzania,”
General Manager of the Dar es Salaam- based Coca Cola Kwanza Bazil Gadzious
told reporters over the weekend, noting that the investment will focus on new
production line, coolers and distribution network.
He said Tanzania offers good business prospects for the soft drink
company, adding that the firm targets double digit growth in business for the
year 2012.
“While developed economies are in recession, the economies of most
African countries, particularly Tanzania, have maintained impressive growth,”
said Mr Gadzious, speaking on the sidelines of a meeting that brought together
some 240 salespersons of the company from all over the country to strategise on
the firm’s business.
The company’s Director of Public Affairs, Mr Evans Mlelwa, decried poor
infrastructure and high taxes as the major challenges that the bottling firm
faces.
“Tanzania is too big to supply our products…but with the planned
investment, we want every citizen to drink cold Coca-Cola products,” Mr Mlelwa
said.
He noted that the company has started to negotiate with the government
to reduce the tax burden on soft drinks.
“Taxation is a problem…every
financial year, the government raises taxes on our products, ultimately hurting
the final consumer,” said Mr Mlelwa, expressing optimism over a possible
consensus for lenient taxation on soft drinks.
Source: The Daily News,www.dailynews.co.tz
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