Alcatel targets Dar market

Alcatel  One Touch, a new handset manufacturer, has entered the Tanzanian smartphone market, pledging to bridge the gap that exists among phone users.

“We are targeting to sell at least 30,000 gargets in Tanzania by the end of this year. We have carefully studied the market and learned that it has serious competitors but that will not hamper our focus on having the third slot by the end of 2013”, stated Mr Nicholas Visser, the marketing manager for Southern Africa.

He gave the remarks over the weekend after the Alcatel One Touch introduced a range of products for the local market. 

To get hold of the third slot in the local market, Mr Visser said the company plans to present its latest range of products into the local market including tablets and data devices.

“We plan to continue on our drive and growth curve in East Africa, especially Tanzania, so that our market share could spur by over 15 per cent in the next three years”, said Alcatel One Touch Key Account Manager, East Africa Tom Riungu.

The company assured the dealers that they are confident of making it since their products are quite distinctive from those in the market. 

Equipped with a 1 million US dollars (about 1.6bn/-) investment in advertisement and other promotional events for the entire East Africa and 100,000 US dollars (about 160m/-) for Tanzanian market in 2013, Alcatel One Touch plans to take a leaf from Kenyan venture to make a fortune in Tanzania.

In Kenya, the company has sold 40,000 gadgets during the past three months because of affordability of the products. Alcatel One Touch is part of the TCL Communication, an International multicultural company.
Source: The Daily News,, reported from Dar es Salaam
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