Honda India exports Brio to SA, East African states

Honda Brio Make

Honda Cars India has started exporting Brio Make to South Africa and plans to do the same for Tanzania and other Southern African Development Community (Sadc) countries.

To begin with the company said yesterday that it was targeting the market in a bid to push shipping of its 1,600 units of the hatchback Brio by the end of this fiscal year.

The company also said the first consignment of 390 Brio units was dispatched yesterday to South Africa. This is the first model from the company's stable to be exported to that country.

"We are first shipping the Brio to South Africa. We are also targeting such other countries as Tanzania, Kenya, Mauritius and Seychelles,” Honda Cars India (Hci) senior vice-president Jnaneswar Sen said here.

The shipment means that the eagerly awaited newcomer will reach Honda dealer showrooms in SA on schedule in early December.

The consignment represents a significant milestone for Honda Cars India Limited (HCIL), because it marks the first export of Honda products from HCIL to SA. “The export of Brios to the highly sophisticated SA market underscores the world-class quality of the cars we produce,” says HCIL president and CEO, Hironori Kanayama.

The pending arrival of the stylish new Brio is already causing much excitement among both existing and prospective Honda customers.

The compact hatchback will become the brand’s most affordable offering to date, and as a Honda product, will bring its advanced technology and legendary quality to a wider audience than ever before.

Despite its entry-level status, the Brio epitomises Honda’s close focus on latest-generation technology, tactile quality and long-term durability.

For instance, the hatchback employs Honda’s Advanced Compatibility Engineering (ACE), which creates the robust framework required to ensure high standards of safety and longevity.

Source: The Citizen, http://www.thecitizen.co.tz, quoting agencies in Mumbai, India

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