Tanzania’s Zantel enters new partnership with Flytxt

Zantel, one of the fastest growing telecom operators in Tanzania, has selected Flytxt—a global technology leader in mobile marketing and campaign management—for its subscriber engagement plan.

The comprehensive mobile campaign management platform from Flytxt, with advanced analytics capabilities, will enable the mobile operator to provide right offers to the right subscribers at the right time.

The platform will enhance customer experience by ensuring that the privacy preferences of the subscribers are “strictly” maintained. The ability of the platform to manage closed-loop marketing campaigns with automated reward provision generates maximum conversion and optimises returns on investment on marketing offers.

Flytxt’s marketing consulting service further enhances the capability of designing and managing high returns marketing campaigns.

“I strongly believe that with the deployment of Flytxt platform on our network, we can elevate the customer experience to the next level and strengthen our customer relationship further by providing precisely targeted offers and content,” said Mr Ahmed Mokhles, Chief Commercial Officer of Zantel and Senior Vice President of Etisalat Group, adding: “We selected Flytxt not just for their matured technology but also for their consulting capability and proven global expertise in successfully managing a wide variety of mobile campaigns.”
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