Zantel, one of the fastest growing telecom operators in Tanzania, has
selected Flytxt—a global technology leader in mobile marketing and campaign
management—for its subscriber engagement plan.
The comprehensive mobile campaign management platform from Flytxt, with
advanced analytics capabilities, will enable the mobile operator to provide
right offers to the right subscribers at the right time.
The platform will enhance customer experience by ensuring that the
privacy preferences of the subscribers are “strictly” maintained. The ability
of the platform to manage closed-loop marketing campaigns with automated reward
provision generates maximum conversion and optimises returns on investment on
marketing offers.
Flytxt’s marketing consulting service further enhances the capability
of designing and managing high returns marketing campaigns.
“I strongly believe that with the deployment of Flytxt platform on our
network, we can elevate the customer experience to the next level and
strengthen our customer relationship further by providing precisely targeted
offers and content,” said Mr Ahmed Mokhles, Chief Commercial Officer of Zantel
and Senior Vice President of Etisalat Group, adding: “We selected Flytxt not
just for their matured technology but also for their consulting capability and
proven global expertise in successfully managing a wide variety of mobile
campaigns.”
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